Last week my Angel and I were invited to the press day for Start Rite shoes at St Paul’s Roof Terrace, Southbank. The day was to showcase the brand’s current Spring/Summer range and forthcoming Autmn/Winter range. The children were to attend a party show and simply model the summer footwear range by taking part in a catwalk show…sounds easy enough!
Start Rite shoes has a heritage dating back to over 200 years ago, meeting the needs and desires in footwear for children today. Start Rite offers a range of stylish footwear from baby’s first gift shoes though to their Angry Angels range for teenage girls; ranging from pre-walkers shows to wellies and sandals. Sizes come in whole and half sizes and multi width fittings to ensure the best fit in every shoe. Using, premium materials, dyed through leathers, durable soles, breathable linings and washable materials they are the best and perfect choice of footwear for little ones. After 220 successful years start rite have refreshed their brand logo and added a new strapline, ‘For Every Step’,
Celebrity mum, Myleene Klass understands and promotes the importance of fitted foot wear to support children’s healthy foot development and is the brand ambassador for start rite shoes. She now has a new collaboration with the brand and her capsule collection is just adorable, featuring her signature animal print touches which we still can’t get enough of in her Baby K range for Mothercare. My favourites have to be the cionic red leather patent, with leopard print lining and heart cut out; often seen of her own daughter, Hero and the Little Sunshine gold leather sandals with cute animal print bow details.
Both the collections we saw on the press day were just adorable, with pastel metallic leathers, printed canvas and cute country garden printed wellies. Little A, modelled the floral printed Portofino, which she had difficulty parting with after the show!
The afternoon was fun-filled with animal and flower balloons, music, magic, plate spinning, baby nibbles and a load of adorable shoes to lust over. All in all, the catwalk show was a success and the mini models seemed to have fun running up and down the red carpeted catwalk in their fabulous new shoes, to Justin Bieber’s, Baby, perfect song choice for little happy feet ♥
Thanks to startrite for a great afternoon and a sneak preview to some gorgeous collections ♥
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