H&M launch a new Luxury Brand

After the success of the Margiela collaboration, H&M have more exciting news and a new venture into the Luxury market. Spring 2013 will see the launch of their new brand ‘& Other Stories’ …no that’s not a typo that is the actual name, it grows on you and before you know you’ll be talking about your new top, bag, shoes and statement jewellery all from ‘& Other Stories’. The new cool luxury brand will focus on an entire wardrobe selection for woman only. The spotlight will be on jewellery, accessories and beauty unlike any other H&M brand. ‘We believe, shoes, bags, jewellery, lingerie and beauty are key for styling and just as important as clothing’ said a statement released by H&M.

The collections will focus on key fabrics which will be carefully selected to create ‘lasting wardrobe treasures’, the prices will be a little dearer than H&M but still affordable.

Luxury is a desire with a higher price after all ♥

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