Apparently the average British woman spends £100,000 on cosmetics in a lifetime, meaning an estimated £7.1 billion was spent on UK beauty in 2014. Hands up if you feel like you should get an award for being such a big part of this figure!
Estée Lauder brands are now targeting the British Asian community, who have spent at least £1.2 billion towards this figure..eek guilty! In particular, a lot of this is for bridal make-up where a bride will spend up to £800 on hair and make-up just for the big day…guilty again! In an attempt t reach out to this market, Estée Lauder have collaborated with one of the pioneer publications for British Asian fashion , beauty and weddings, Asiana.tv. Along with hair and make-up artist Roshni Ladva, they have put together a video on how to create a bridal look for this season featuring some of my favourite brands such as Clinique, Smashbox and of course MAC.
When it comes to skincare I am a complete Clinique girl, featuring similar products in my 2014 beauty favourites video. One of my favourite primers lately has also been the Smashbox primer, it leaves my skin feeling so silky and ready for make-up application. If you watch my make-up tutorials on YouTube you will know I pretty much use the MAC Mineralise skin finish every time, it is so lightweight. Another absolute favourite for me and a lot of beauty bloggers out there is the Jo Malone Peony & Blush Suede Cologne…heaven! After watching this bridal make-up demonstration, I feel the need to contribute more to this £1.2 billion! On the top of my list are the Tom Ford Traceless Perfecting foundation, the Smashbox contour kit and that Tom Ford lipstick wow!
This is definitely an exciting collaboration, Rajesh Nair, Corporate Director of Asiana explains why the collaboration is important: ‘British Asians are a key market when it comes to all areas of beauty but they don’t often feel they are being targeted properly by mainstream brands. Estée Lauder is one of the first that has targeted the British Asian community, so we decided to engage with the vast young British Asian audience via our website Asiana.tv, by creating a series of beauty tutorials.’ I am really excited to create my own beauty tutorial for Asiana.tv next week so stay tuned and keep contributing ♥
Sign up to Secret Style File (top right) to get articles, reviews and tutorials sent straight to your inbox in true fashionista style. If you’re a total socialite then follow me on twitter and Facebook as well (still top right) Don’t forget to check the ‘Offers’ page for the latest discount codes ❤
